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The Interaction Between Values and Self-Identity on Fairtrade Consumption: the Value-Identity-Behavior Model.

Sara Quach,Robin E. Roberts, Simon Dang, Alec Zuo,Park Thaichon

APPETITE（2025）

Cited 0|Views3
Key words
Fairtrade consumption,Self-identity,Willingness to pay,Value-identity-behavior model,Product attributes
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