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Economic Evaluation of Delivering an Evidence-Based Online HIV Prevention Program to MSM Via Direct-to-consumer Marketing Versus Community-Based Organization Recruitment

Sarah Munroe,Bruce R. Schackman,Krystal Madkins,Rana Saber,Kathryn Macapagal, Jocelyn Vititow, Nicholas Sweeney, Noah M. Feder,Nanette Benbow,Brian Mustanski,Benjamin P. Linas

JAIDS-JOURNAL OF ACQUIRED IMMUNE DEFICIENCY SYNDROMES（2025）

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Key words
HIV prevention,implementation science,cost analysis,direct-to-consumer marketing,community-based organization
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