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How Did the Use of the Social Marketing Approach in Egyptian Communities Succeed in Improving Breastfeeding Practices and Infants’ Growth?

Ammal M. Metwally,Walaa A. Basha,Ghada A. Elshaarawy,Sara F. Sallam,Inas R. El-Alameey,Amira S. El Rifay,Walaa Yousef,Amira A. Goda,Galal A. Elashry,Doaa E. Ahmed,Nayera E. Hassan,Sahar A. El-Masry,Nihad A. Ibrahim,Soha M. Abd El Dayem,Wafaa A. Kandeel,Ebtissam M. Salah El-Din, Rokia Abd Elshafy S. El Banna,Iman H. Kamel,Enas M. Abdelhamid,Mohamed Abdelrahman,Walaa S. Mahmoud

BMC public health（2024）

Cited 1|Views21
Key words
Social marketing (SM) approach,Early breastfeeding initiation,Exclusive breastfeeding,Breastfeeding continuation till 2 years,Responsiveness to cues of hunger and satiety,Physical growth of infants
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