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Measuring Perception on Multimedia-Based Agro-Advisory: A Scale Construction

Sonali Mallick,Rajarshi roy Burman,Rabindra nath Padaria,Girijesh singh Mahra,Kaustav Aditya,Kapila Shekhawat,Sushmita Saini,Rahul Singh, Sweety Mukherjee

INDIAN JOURNAL OF AGRICULTURAL SCIENCES（2024）

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Agro-advisory, Multimedia, Perception, Principal component analysis

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