Challenges Confronting Mass Survey Research and its Pluralistic Response
Oxford Handbook of Engaged Methodological Pluralism in Political Science (Vol 1)(2024)
Political Science
Abstract
Abstract This chapter reviews contemporary challenges to mass survey research and their consequences for scientific inferences and contributions to public understanding. Despite costly challenges, notable errors in recent prominent elections, and the potential for misuses, polling continues to be a popular and accurate means for measuring and understanding public opinion. A diversity of survey methods has grown to account for the challenges confronting survey research. This growth has expanded and enhanced the research applications of the field but also requires more efforts from scholars to account for a greater diversity of threats to inference. The contributions of modern mass survey research remain impressive, but its continued prominence depends on a more rigorous effort to understand what types of methods support the types of inferences sought, as well as greater efforts at educating the public accordingly. Although its methods may not be as uniform and as definite as in the past, mass survey research remains a prominent, core method of analysis within the social sciences.
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