Simon Hart is the CTIO (Controllers and Power Electronics) at YASA, a manufacturer of high-power density motor controllers and axial flux motors for automotive and other sectors. Simon founded the controller and power electronics group at YASA. In 2022 YASA became part of Mercedes-Benz. Before joining YASA Simon was with Emerson Control Techniques for 15 years and before that Eurotherm Drives. Simon has papers and patents in the fields of power electronics, motor control, software systems and thermal management techniques. He is an Honorary Associate Professor in Power Conversion for Transportation Electrification at the University of Nottingham.