Professor of Marketing and Dean at DDU, I have a degree in Engineering and PG & Doctorate in Management. I teach MBA courses on Marketing, Strategic Brand Mgmt, Industrial & Services Marketing, Quality Management, Research Methodology and Rural marketing. I am a recognized doctoral guide 3 candidates have completed and 7 are pursuing Ph.D. under me. Recently awarded ‘Achievers’ Award’ for Best Faculty' and Fulbright Scholar for the year 2014-15. I am a member of Peer Review Team for NAAC.