Mathew (Matt) Baker is a professor and department head in Agricultural Leadership, Education, and Communications at Texas A&M University. Baker's research interests include physiological and anatomical antecedents of consumer messages. Currently, Baker teaches graduate-level coursework in research design and data analysis and has a 40% appointment in Texas AgriLife Research. He was employed as a faculty member at Texas Tech for 19 years where he also served as a dean and department chair. Baker also has experience as an extension evaluation specialist and faculty member at the University of Florida and was on faculty at California State Polytechnic University. He has served as an expert evaluator in Bangladesh, Ethiopia, Nigeria, and throughout the U.S. Baker is a member of the American Evaluation Association, the American Association for Agricultural Education, and the Association of International Agricultural and Extension Education.