Danny P. Claro is Professor of Marketing in Insper, Leader of the Center for Marketing Analytics. PhD in Business Administration at Wageningen University, the Netherlands, and Engineering bachelor and MSc degree in Business at UFLA. Researching on marketing relationship, marketing analytics, and marketing channels. He has over 50 publications, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing.